What Factors Influence the Cost of a Shower System?

When upgrading or installing a new shower system, understanding the many factors that play into its cost can be a game-changer. Each element contributes to the final price tag, from the materials used in its construction to the brand’s reputation. By delving deeper into these aspects, you can ensure that your investment aligns with your expectations, needs, and budget. Let’s explore these factors in detail:
 
 

Build Quality

The build quality of a shower system is a primary consideration. Shower systems, like faucets, are typically constructed from one of three primary materials: brass, stainless steel, and zinc.
 
Zinc shower systems are generally the least expensive. However, they have a lower tensile strength than brass or stainless steel, making them more susceptible to cracks or breaks. Moreover, zinc can corrode when exposed to water for prolonged periods, especially if the finish layer chips or peels.
 
In contrast, stainless steel and brass shower systems are pricier. However, they are known for their durability, corrosion resistance, and heat resistance. They are also generally heavier and feel more premium than zinc systems. This weight difference is often due to the construction material.
 
It’s essential to note that the finish of a shower system doesn’t necessarily reflect its construction material. For instance, a shower system with a stainless steel finish might be made from something other than stainless steel. Fortunately, many brands provide detailed specification documents that outline the construction materials.
 
If opting for a zinc shower system, ensure the manufacturer offers a robust warranty. While this is also advisable for brass and stainless steel systems, it might be less crucial given their sturdier reputation.
 
For a deeper dive into build materials, refer to our blog, What Factors Influence the Cost of a Faucet? which discusses the same materials used in shower systems.
 
 

Valve Type

Valves are the heart of any shower system, controlling water flow and temperature.
 
Thermostatic Valves: These sophisticated valves automatically adjust the hot and cold water mix to maintain a set temperature. Inside, a wax element expands or contracts in response to water temperature fluctuations, ensuring a consistent shower experience. Their precision makes them a pricier option. Some thermostatic valves only control the water temperature, so you may also need additional valves to control the water flow. These valves are usually individual volume controls that regulate the water flow to each outlet or a diverter valve to direct water to the different outlets.
 
Pressure Balance Valves: These valves counteract sudden changes in water pressure. Suppose cold water is diverted elsewhere (like a flushed toilet). In that case, the valve adjusts the hot water flow to maintain a consistent temperature. They are more straightforward in design, making them a more affordable choice. However, they do not offer the same level of precision as thermostatic valves.
 
You can compare price differences between thermostatic and pressure balance shower sets by viewing the Meridian Premium Shower Set with Handheld (thermostatic) and the Meridian Tub/Shower Set (pressure balance). While both shower systems boast solid brass construction, the fact that the Tub/Shower Set is pressure balance reduces the cost.
 
For further reading on this topic, we recommend checking out QB FAQs: Pressure Balance vs. Thermostatic Showers | QualityBath.com
 
 

Technology

The integration of technology into shower systems has transformed the bathing experience. Brands like Kohler have introduced digital shower control interfaces, allowing users to tailor their shower experience. These technological elements offer a new level of luxury, from adjusting water temperature and pressure to setting personalized profiles for different family members. However, this sophistication and convenience come with a higher price tag.
 
 

Brand

A brand’s reputation, history, and the trust it has cultivated over the years can influence its pricing. Established luxury brands such as Rohl, Axor, and Dornbracht often invest heavily in research, development, and quality assurance. While you might pay a premium for such brands, you’re also buying into the legacy that they’ve created. However, balancing brand reputation with your specific needs and budget is essential. Many brands offer products at an affordable price, like Moen, Delta, and American Standard.
 
 

Shower Features

The complexity and versatility of a shower system can significantly impact its cost. A basic setup with just a shower head and handheld might be economical. However, the price can escalate as you introduce additional features like body jets, slide bar hand showers, ceiling-mounted heads, and more. Each component adds to the material costs, construction costs, and overall installation complexity.
 
 

Route to Market

The shower system brand’s distribution method can significantly affect its price. The standard distribution method involves several layers:
 

• The shower system brand or wholesaler imports its goods.
• Distributors buy these goods, such as decorative plumbing showrooms or big box stores.
• The showrooms then sell the product to homeowners or trade professionals.
• Sometimes, trade professionals might sell the product to homeowners, especially if they get a discount from the showroom.
• Each stage adds cost due to factors like cost of goods, markups, and market competition.

 
Additionally, many plumbing companies work with commission sales representatives to boost sales. These reps typically earn 5-10% of each showroom purchase order, which can affect the final product price.
 
However, some companies adopt a Direct-to-Consumer (DTC) model, selling directly to homeowners. This approach often results in lower list prices, not due to quality but because of eliminating intermediary layers.
 
Brands sold through showrooms usually don’t sell directly to end-users to maintain loyalty to their dealer network. However, some prominent showroom brands, like Kohler, sell directly to consumers. When buying from these brands, it’s essential to remember that the price often includes the costs of the multiple purchasing layers.
 
For a more detailed look at the route to market, check out our blog: What Factors Influence the Cost of a Faucet? The distribution process for shower systems is identical to that of faucets.
 
 

Conclusion

By delving deep into these intricate factors, you not only gain clarity on the cost dynamics of shower systems but also empower yourself to make decisions that align with your aesthetic preferences and functional needs. Whether it’s the robustness of build quality, the trust in a brand’s legacy, or the nuances of distribution channels, each aspect plays a pivotal role in shaping your shower experience. As you embark on this journey of selecting the ideal shower system, let this knowledge be your compass, guiding you toward a choice that resonates with your vision, comfort, and budget.
 
Explore Borhn’s Direct-to-Consumer Shower Offering